INTERVIEW OF OKKO CMO VASYL DMITRIV FOR “WEBPROMO” PORTAL

Recently, media blog “Webpromo”, which specializes in marketing cases, published an interview with Vasyl Dmytriv, OKKO's marketing director.

In the interview, Vasyl talked about the company’s operation during the first days of a full-scale invasion, the process of client communication and its transformation, systematic cooperation with " COME BACK ALIVE ’’ foundation and his marketing team, also gave advice about marketing while wartime.

"Nowadays, the market expert must be flexible, have a good sense of external mood and emotions, follow trends, political and military situation, in one word – to adapt plans considering current events. In addition, the market expert must calculate well, but simultaneously leave space for creativity and have a share of adventure,"said Vasyl Dmytriv.

You can read the full interview here.