On August 13, FOCUS published its own ranking of 50 well-known and successful brands of Ukraine, which received recognition and respect from customers. According to the editorial board, OKKO took 19th place in the overall ranking and became the only representative of Ukraine's fuel retail in this list.
At the initial stage of the evaluation, the magazine's editorial staff selected 100 Ukrainian brands from various industries - retail, food industry, telecom or construction - that are well-known among Ukrainian consumers. In the second stage, the focus group assessed the brand's knowledge on a 10-point scale, and experts together with journalists studied the financial statements of companies for 2020.
Experts who collaborated with FOCUS magazine note that a recognizable logo, expressive corporate colors, a successful slogan, etc. are not enough to build a successful brand. Instead, openness, honesty, high quality, usefulness and transparency are important properties for the consumer today.
More information about the brands presented in the TOP-50 can be found on the website of the publication.