OKKO launches national Olympiad “Please, shine!” on road safety for schoolchildren of Ukraine. The project’s aim is to introduce among children a culture of wearing reflectors in the dark. The winners of the Olympiad will receive gifts, and OKKO will provide the winning school with reflective sets for students.
The company encourages students to shoot videos about reflective elements: flickers, vests and any accessories and tell on social media why it is important for pedestrians to be visible in the dark.
The company notes that a video format has been chosen to spread the idea of road safety among children. Videos on social networks attract attention and do not frighten young people. That is why OKKO launches a video Olympiad, which is both educational and entertaining.
“Any change in society begins with children and young people. They are progressive and modern, and we speak their language. TikTok challenges and Instagram videos are a great tool for students, so we encourage them to do what they know and love, while working with a road safety culture in the dark”,- comments Yaroslava Poliakova, the Head of OKKO’s corporate communications department.
The Olympiad will take place from November 9 to 30. The best videos will be awarded on December 7. The authors of the three videos will receive an iPhone 11, and the company will provide sets of reflectors to school where students study.
“We want children to always be safe and get used to reflectors as necessary accessories from an early age. In Europe, students always wear vests and are visible to drivers while walking or on excursions. Ukrainian schools should also have a culture of using reflectors so that students can move safely in the dark and bad weather”, - explains Yaroslava Poliakova.
It will be recalled that “Please, shine!” is an initiative of OKKO, which is implemented within the annual project “Please, live! Road safety”. On October 22, a social video about the importance of using reflectors on the road in the dark was shown as a laser projection on the building of the National Library named after V.I. Vernadsky.